Cold Email Compliance: CAN-SPAM, GDPR, and Responsible Outreach

CAN-SPAM applies to commercial email sent to US recipients. Requirements include accurate header and subject information, identification as an ad where applicable, a valid physical postal address, and a clear way to opt out. Honor opt-out requests within 10 business days.

B2B cold email is not exempt from CAN-SPAM's core rules. Misleading subjects and hidden sender identities violate the law regardless of deal size.

GDPR regulates processing personal data, including email addresses. For B2B cold outreach, many organizations rely on legitimate interest, but you must balance your interest against the recipient's rights, document your basis, and provide easy objection/opt-out.

Do not email EU contacts from purchased lists without a clear lawful basis. Keep records of how contacts were sourced and why you believe outreach is appropriate, including contacts suggested by third-party databases.

Canada's Anti-Spam Legislation is stricter than CAN-SPAM for many use cases. Commercial electronic messages generally require consent or a narrow exemption. Understand CASL before emailing Canadian prospects at scale.

JacSend includes in-app consent at signup, campaign activation, and before optional contact suggestions. Mark Replied or Declined to stop sequences and auto-blocklist addresses. Use the blocklist for any manual do-not-contact requests.

All sends go through your SMTP with your sender identity, not anonymous platform sending. Preview mode lets you review copy before anything is delivered.

JacSend can suggest B2B contacts by querying Apollo.io based on your campaign industry, target persona, and goal. JacSend does not scrape websites or verify data from Apollo.io. Suggested emails are still personal data under GDPR and similar laws.

A suggestion is not permission to contact someone. You must confirm a lawful basis before adding suggested contacts to a campaign and honor objections promptly. JacSend shows an explicit consent checkbox before any suggestions run.

JacSend's Outreach Policy prohibits spam, phishing, harassment, purchased lists without permission, and circumventing safeguards. Contacts from uploads or Apollo.io suggestions are private to your account but still require a lawful basis to email.

Before activating a campaign, confirm each contact has a legitimate business reason to hear from you, your email identifies you accurately, required opt-out language is included where applicable, and you will stop on request.