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The 4-Touch Email Cadence: Using Business Days 0, 3, 10, and 17
JacSend automates a four-touch sequence on business days 0, 3, 10, and 17. Here is the practical reasoning behind that spacing and how to make each touch count.
Not all follow-up spacing is equal. Too tight feels pushy; too loose loses momentum. JacSend ships with a fixed 4-touch cadence on business days 0, 3, 10, and 17 because that rhythm balances persistence with respect across typical B2B buying cycles.
This article explains each touch, what to say, and how the queue prioritizes these follow-ups before new first-touch outreach.
Overview of the 4-touch cadence
Touch 1 ships on activation (business day 0). Touch 2 follows on business day 3, early enough to catch people who missed the first email, late enough to avoid same-day stacking. Touch 3 lands on day 10 with a fresh angle or proof. Touch 4 on day 17 is a polite close-the-loop message.
Business days skip weekends and keep the sequence aligned with weekday business schedules. JacSend's cron runs hourly on weekdays to queue the next eligible touch per contact.
Touch 1 (day 0): the initial outreach
Your opener establishes relevance, names a problem or opportunity, and ends with a low-friction ask. JacSend AI drafts this from your campaign brief and contact context. Keep it under 125 words and plain text.
Touch 2 (day 3): the quick bump
Three business days later, send a shorter reply-in-thread note. Restate the core value in one line or ask a yes/no question. This resurfaces the first email without repeating the full pitch.
Touch 3 (day 10): add new value
By day 10, introduce something new: a customer result, a relevant article, a product update, or a sharper question about their priorities. Do not repeat touch one verbatim.
Touch 4 (day 17): the break-up email
The final touch grants an easy exit: 'Should I close the loop?' or 'Is this not a priority?' This removes pressure and makes a quick no or a deferred yes easy to send.
How JacSend queues the cadence
Follow-ups queue before new outreach. Daily and hourly caps prevent server overload and spam spikes. Default cron sends up to 5 emails total and 1 per campaign per hourly run on weekdays. Tune expectations with your SMTP limits.
Use Send now for immediate tests; rely on automation for steady execution across the full 4-touch sequence.
Frequently asked questions
Can I customize the 4-touch cadence in JacSend?
Do weekends count toward the cadence?
What if I activate a campaign mid-week?
Are follow-ups sent as replies in the same thread?
How does the cadence interact with plan send limits?
Try JacSend for your next campaign
Import contacts, preview AI drafts in your voice, connect your SMTP, and automate a focused 4-touch follow-up sequence. Start free with 5 sends included.
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